WHO ARE WE? WE ARE JUST ONE THING.
You see yourself as an independent, confident individual, but look at us, focus on us, wide open your eyes and listen to our words.
Come closer and watch us, don’t get distracted. Don’t look somewhere else, focus carefully on us. If you keep your eyes where you have to, you are going to understand that you like us, that we have something absolutely intriguing because we are believable, beautiful, but Eco-friendly. We are not interested in overdoing, we are flashy, but we make us notice by the ones who can see our hidden talent, who know how to spot.
We don’t steal the spotlight, we attract it and capture it, which makes a big difference.
Peer us, you can come even closer. So, now, can you see us? Reflected in the mirror there are you and me, Bob Sdrunk, your glasses.
Who knows anymore what it is, or who is what? We are just one thing, one only thing. And neither you can tell apart me, you, us.
#BobSdrunk is an italian eyewear brand, homemade glasses, original, unconventional, uncommon ( to others). They are not yours, they are you.
Our job is creating glasses. Before making them, we study them, down to the last detail. We try to understand what the one who would like to own a pair of glasses thinks, the one who should wear them. Then we design them and we create them. In this process, chances are not optional.
We make them at our place, our Bob Sdrunk’s. By using a trend expression we could say they are “100% made in Italy”. Let’s say what it is: we do say it.
You choose us because you were looking for us, and maybe, if we were not there, you wouldn’t wear glasses neither. We are not the ones who rock your identity, but enhance it, adding without revolutionizing. No one else does it.
Bob Sdrunk can’t be given for granted, never. There’s an essential idea that controls what we do: avoiding the obvious. Our shapes, materials, colors, they just overturn the established order. They are always different from what you would imagine, from how they could imagine themselves.
Uncommon is far from being “different”. Our glasses are not like others, they are conceived like that. Imitation goes unnoticed or, if lucky, soon it will be forgotten. Bob Sdrunk emulates nobody: if ever, upon a kind request, grants others to permission to imitate.
THEY ARE NOT YOURS, THEY ARE YOU.
This is the meaning we embed in our Bob Sdrunk’s: once you put them on, they blend in, taking off their role of being simply accessories. They are not your glasses, the ones maybe you remember of, the ones you casually put on if you find them on the night table, right when you are going out: Bob Sdrunk is you.